Compare your competitive set, build your cost stack, and see how much capital a first run really takes. Everything updates as you type.
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We use this to set margin starting points where channels differ.
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Platform fees vary by category and change often. Check the current rate card.
Add the products your customer will weigh yours against.
How to fill this in. Look up each competitor on the retailer’s website. Type the brand, product name, shelf price and size in ounces. We work out the price per ounce for you. Rows with a price and size count toward your comparison, and you can leave unused rows blank.
Retail prices change. Date-stamp the ones you enter.
Build the cost of one finished unit, then set the margins you and your retailer need.
Tell us the size of the run. Minimum order quantities do the rest.
Add a packaging cost in step 2 and your price appears here.
Add a competitor price and size to see where you sit.
Planning estimates, not financial advice. Finished goods cost includes BOM shipping at 10% of packaging cost. Gross profit excludes sales, marketing and overhead. Confirm every cost with your suppliers.
Bring your price stack and your first-run plan. Leave knowing where the cash goes.
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